The 2 Types of Social Influencers
Like, I think, most people, I generally don’t like to be categorized. I’m me and I’m nobody else. Don’t box me in. But there are some boxes that I nonetheless fit into. Male, Caucasian, 30-40 years...
View ArticleConference Insights Reports: What’s the Big Deal?
Many you have seen our conference insights reports in which we analyze the Twitter conversations for an event hashtag. Some recent reports include Oracle OpenWorld, HR Technology Conference and Workday...
View ArticleIgnore Follower Counts. There’s a Better Way to Identify Influencers
If you are a Twitter superstar, say Ashton Kutcher or Oprah Winfrey, this post isn’t for you. (And if you are Justin or Oprah, thanks for visiting our blog. We had no idea you were interested in...
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The Recruiting & Staffing Insightgraphic Series
The good news for recruiting and staffing solution providers is business leaders recognize the importance of having top talent. The bad news is, due to the high demand for solutions, there is a...
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Predictive Marketing Is Better Marketing
Predicting the future is no longer solely the realm of Miss Cleo and other mystical fortune tellers—thanks to predictive analytics. And these data-driven predictions have the advantage of being much...
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Trending on Twitter & Better HR Marketing: A New Software Feature That Will...
We recently introduced some new features on HRmarketer software to help HR solution providers market to HR—better. Read all about the features—including our new reports that allow brands to scrape...
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True Content Engagement: From Cursory to Curious to Curator
This is what true engagement asks of the marketer: 1) You must create a compelling message in compressed form. 2) You must follow this with an expansive narrative that rewards the deeper immersion. 3)...
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Are You “Aware” of Social Media’s Real Marketing Value?
One of the best and simplest definitions for AIDA can be found on Wikipedia—“AIDA is an acronym used in marketing and advertising that describes a common list of events that may occur when a consumer...
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From Conference #Fail to Conference #Famous: How To Turbo-Drive Your Presence...
What is it about conferences that keeps us coming back? Well, why wouldn’t we come back? I mean, all those amazing connections and contacts, all in one place! What an opportunity! And all those...
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What’s Happening, Who’s Happening, and Where It’s At: All The #HRTechConf...
A Real-Time Analysis of #HRTechConf A conference can be madhouse, funhouse, bouncehouse, and crackhouse, all rolled into one. And despite the comparative cerebrality of the core content, #HRTechConf...
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